Fractional Chief Marketing Officer
At North & Now, a Fractional Chief Marketing Officer (CMO), which we refer to as Fractional Marketing Leadership, gives your business the executive-level marketing expertise it needs—without the cost or commitment of hiring a full-time Chief Marketing Officer.
But this isn’t just marketing oversight—it’s a long-term partnership built to integrate seamlessly into your business. Fractional Marketing Leadership offers more than marketing expertise—it’s a dynamic, long-term partnership that helps you align your efforts, grow your team, and simplify complexity, so you can focus on leading with clarity and confidence.
What a Fractional CMO Partnership Provides
Our Fractional Chief Marketing Officer services deliver comprehensive, high-touch marketing oversight that grows with your business. From aligning your strategy to building long-term systems and mentoring your team for success, this partnership covers everything your marketing needs to scale with clarity and measurable results
1
Strategic Business & Marketing Alignment
Review—or help build—your strategic business plan to align marketing directly with your vision, goals, and growth priorities.
Create a detailed Strategic Marketing Plan, including target audiences, positioning, and go-to-market strategies to fuel growth
2
Assessment & Optimization of Current Efforts
Audit and Analyze your current marketing efforts and brand presence to identify strengths, weaknesses, and missed opportunities.
Assess tools, partners, and competitors to streamline systems and uncover differentiation opportunities.
3
Measurable Strategies & Systems
Define Performance Metrics and Key Performance Indicators (KPIs) to track every effort’s success.
Develop Budget Plans and a comprehensive Content Calendar to ensure consistent engagement across all channels.
4
Message, Team & Resource Development
Create a Brand Messaging Framework to ensure your story resonates both internally and externally.
Mentor your internal team, empowering them to execute confidently, collaborate effectively, and sustain momentum long-term.
5
Execution, Flexibility & Reporting
Provide continuous execution oversight, realigning strategies based on data, market shifts, and business needs.
Establish a robust Communication Framework for regular updates, reporting, and collaboration.
An Ongoing Partnership Built for Long-Term Success
Fractional Marketing Leadership is more than a project or short-term engagement—it’s a sustained partnership designed to adapt to your business’s unique goals over time.
Most North & Now engagements begin with an initial 12-month commitment, ensuring the time and focus needed to:
-
Build scalable systems and impactful strategies.
-
Mentor and elevate your internal team.
-
Oversee execution to ensure every effort works toward measurable, long-term growth.
These partnerships are built to last, with many clients keeping Fractional CMOs embedded within their businesses for multiple years as trusted leaders.
Why Fractional Marketing Leadership?
North & Now Fractional CMO partnerships offer founders and CEOs:
-
Aligned systems and teams working seamlessly toward one common goal.
-
Leadership freedom to focus on scaling confidently without day-to-day distractions.
-
Expert oversight that simplifies complexity and drives results.
This service is ideal for:
-
Female founders and CEOs leading $1M–$25M businesses and needing expert marketing leadership without the cost of a full-time hire.
-
Businesses with internal teams or external agencies that lack clear leadership or alignment in their efforts.
-
Companies ready for scalable growth but unsure how to optimize and execute their marketing function to support where they’re headed.
What Fractional Marketing Leadership Delivers
When you work with North & Now as your Fractional CMO, here’s what you gain:
The ability to step away from execution and focus on higher-level leadership, knowing that your marketing is fully aligned, properly managed, and consistently moving in the right direction.
A unified marketing function where every team member, partner, and campaign works seamlessly toward achieving your larger business goals.
Clarity, structure, and scalable systems that evolve with your business over time to support sustainable growth.
A senior-level marketing executive on your team team, tailored to your needs, without committing to the costs or overhead of a full-time hire.