Strategy Development
Know Where Your Business is Going—and How Marketing Gets You There
Every great marketing effort starts with one thing: a clear, actionable strategy built on alignment with your business’s goals. At North & Now, we craft a focused marketing strategy that aligns seamlessly with your goals. If your business foundational elements (think business plan or long-term strategic direction) need to be developed or refined, we start there.
This is more than theory or generic advice. Through in-depth collaboration, personalized planning, and no-nonsense guidance, we deliver strategies tailored to your business needs—strategies you can immediately act on to gain traction and build momentum.
What Strategy Development Provides
Whether your business needs big-picture clarity or focused marketing direction, our Strategy Development services are designed to deliver a plan that works—and sets you up for sustainable growth.
1
Strategic Business & Marketing Alignment
Ensure your business goals, priorities, and strategic direction are clear and actionable.
If no business plan exists, we’ll collaborate to help create one. This additional foundational step ensures alignment before diving into marketing strategy.
Define the role marketing plays in achieving both short-term wins and long-term success.
2
Custom Marketing Strategy Development
Develop a tailored, end-to-end marketing strategy that aligns with your unique challenges, opportunities, and goals.
Include specific recommendations for target market segmentation, positioning, and channel strategy.
3
Actionable Roadmaps and Plans
Build a step-by-step Implementation Roadmap including key milestones, timelines, and responsible parties to ensure clarity and accountability.
Craft a Resource and Budget Plan, identifying not only what to spend but who you’ll need to execute the work effectively.
Identify “quick-win” opportunities to jumpstart results while your long-term strategy takes root.
4
Messaging and Channel Frameworks
Develop a core messaging framework that communicates your brand’s unique value proposition effectively across all channels.
Provide channel-specific tactics for reaching your target audience—whether through digital, social media, content marketing, or traditional outlets.
5
Measurement and
Follow-Up Support
Define Key Performance Indicators (KPIs) and provide tools and techniques to measure success.
30 days of follow-up support to answer questions and clarify any elements of the plan.
Who Strategy Services are Designed for
Strategy Development is ideal for businesses that need clarity and alignment to get started, whether you’re building from scratch, refining what’s already in place, or addressing specific challenges.
North & Now Strategy Development Services are designed for:
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Businesses without a clear business or marketing plan: Perfect for leaders who need to start at the foundation to fully align marketing with broader objectives.
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Leaders who value collaboration and focus: You’re ready to work closely with a senior strategist to bring clarity and focus to your marketing and growth efforts (but aren't quite ready for an ongoing Fractional CMO).
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Specific Challenge Solvers: If you have a short-term need—like revisiting your positioning or prioritizing resources—we can help you find the answers quickly and efficiently.
Note: Strategy Development serves as the first step for many businesses. A strong strategy creates the foundation for execution oversight, team development, and long-term growth.
What You'll Gain
When you work with North & Now for Strategy Development, you’ll gain:
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A clear roadmap that focuses your marketing efforts and connects them to your business goals. Now that's Clarity!
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A strategy rooted in your real priorities that makes sense for your business and resources, delivered with actionable steps you can immediately take.
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Clear recommendations for who you'll need on your team or in your partners to make the strategy successful.
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A plan that connects marketing with your business’s long-term vision, creating a strong and sustainable base for scaling confidently.